Air: The Future of Creative Operations

Air is a platform made to help creative teams organize, share and manage visual files in one place. For this explainer film developed with Boyd Studio, the platform’s tools and processes were translated into a playful world of colorful characters, screens and everyday situations. Simple shapes, bright colors and a slightly weird cast helped make a technical subject feel much lighter and easier to follow.

Air, a platform that streamlines the creative process for marketers and creatives by providing an efficient way to share, organize, and manage visual assets. Air is more than just cloud storage and offers a complete solution for the creative process from ideation to analysis. The platform saves time by automating manual tasks, allowing companies to focus on what truly matters – creativity. With Air, every company is a media company and every employee is a creator.

Credits

Studio: Boyd Studio

Creative Direction: André Boyd
Art Director: André Boyd
Design: Júlia Alberti, Serge Rodas, Thais Emily, Pevê Azevedo and Igor Pizzuto
Animatic: Ricardo Sasaki

Animation: Hanco Gerber, Gino Lloreda Álvarez and Vinicius Contini
Producer: Felipe Ribeiro

Sound design: Vox Haus

Voiceover: Minji Chang

Client: Air Inc

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