Created with Spart Studio for Msheireb Downtown Doha, this project explored one of the most dynamic areas in the heart of Doha. Msheireb is a modern district that brings together Qatari heritage, architecture, museums, design, restaurants, shopping and entertainment.
The campaign was created to encourage people to explore the area and discover everything that happens there, from food and cultural experiences to art, events and everyday street life. I developed a large cast of characters and illustrations that interacted with the real buildings and streets, later expanding into animations, digital content, installations and a full wrap for the tram that connects the district.
Oversized characters, bold colors and playful proportions helped turn Msheireb into a lively illustrated world while keeping a strong connection to the local culture.
Concepts:
