For the Adidas Summer Bash, baseball players were imagined as the headliners of a fictional music festival. The idea came from Seattle’s strong connection to music and made it possible to celebrate the athletes around the 2023 MLB All-Star Game without mentioning the event directly. I was responsible for the poster featuring Corey Seager, mixing baseball and concert references through exaggerated characters, bold lettering, vibrant colors and small details connected to the player and his team.
