This project was created with the BlackMadre Studio for a Cif campaign during Rock in Rio . The idea was to show the product being used to clean sneakers after a long day at the festival — with all the dirt, mud and chaos that comes with it. The illustrations mix exaggerated characters, distorted proportions, bold perspectives and lots of movement, bringing together the energy of the crowd, music and those small messy moments that are part of the whole experience.
Estúdio de Arte Visuais: Black Madre
Diretor de Criação (Black Madre): Andre Maciel
Diretora de Atendimento: Tina Castro
Head of Planning: Leticia Alves
Planejamento: Beatriz Perrote, Tommy Martins
Atendimento Executivo: Camila Holzmann
Head of Production: Laryssa Andrade
Produção: Felipe Ribs
Head of Art: Igor Ras
llustradores: Igor Ras, Peve Azevedo
