Choking posters are usually found in restaurants, showing what to do when someone is physically choking. For this podHER campaign, that familiar format was reimagined as a guide for helping someone who is holding in their feelings and experiencing “emotional choking.” Invited by Norte, I created one of the posters using colorful characters, exaggerated shapes and small narrative scenes to make each step feel warm and easy to understand.
The posters were placed alongside traditional choking guides in restaurants in New York, and the campaign later received ten trophies at the 2024 Clio Health Awards.
