For Localiza’s 2026 World Cup campaign across Latin America, the illustrations brought together football and cultural references from the countries where the company operates. I was responsible for the pieces representing Brazil, Uruguay and Paraguay, as well as a final composition mixing all three countries.
The visual direction was inspired by street painting, using visible brushstrokes, rough textures, handmade lettering and a very colorful palette. Each illustration combines fans, players, food, animals, architecture and local symbols, creating a different atmosphere for each country while keeping the whole series connected.
Mixed Illustration
Brazil Illustration
Paraguay Illustration
Uruguay Illustration
Concept
