Created for Cajuína São Geraldo with Bando, this campaign was inspired by one of the best-known traditions of the Festa do Pau da Bandeira in Barbalha: turning Santo Antônio upside down in a glass of water while hoping to find love. The illustration became a special-edition can and was part of a campaign featuring Socorro Luna, the Solteirona do Cariri. Bright colors, playful characters and local references bring the humor and affection behind this tradition into the project.


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