This project was created for Zweifel Chips during Euro 2024. The idea was to make a giant bag of chips designed to last through the entire 90 minutes of a match. The illustration follows the different stages of the game, mixing players, fans, celebrations and all the tension in between, while the chips disappear as the match moves forward.
The project also included special boxes that could be turned into a small foosball game.
Exaggerated characters, lots of movement and a warm orange and yellow palette bring the energy and chaos of football to the whole package.
